PUMA launch their SS/15 collaboration with BWGH

Hype&Genius

Edited-4-

It should be clear by now that the team are firm supporters of Puma so these continuous drops have us really excited for the year ahead that Puma has to offer footwear and fashion (especially since the news of the RiRi deal). Collaborations seem to work really well for Puma, the latest instalment comes in the form of their collaboration with Brooklyn We Go Hard (BWGH).

Continuing the fruitful relationship between the two brands, the SS15 collection is a 360-degree concept that fuses together new colour palates with unexpected fabrics, across a range of footwear, apparel and accessories. Since 2010, BWGH founders David Obadia and Nelson Hassan have been at the forefront of urban culture, translating their experiences into iconic designs. The Parisian duo continue to take inspiration from PUMA’s rich sporting heritage, and this season the collaboration sees classic silhouettes transformed through sophisticated material execution with plush nubucks, leathers and jersey…

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