Levi’s CEO Chip Bergh: ‘Don’t Wash Your Jeans’

Emilio Cogliani

Apparently, part of the Levi’s mantra includes not washing your jeans.

Chip Bergh, the CEO of Levi Strauss, recently spoke out about his laundry habits at Fortune’s Brainstorm Green Conference.

The conference, which challenges those highest on the corporate ladder to “take the corporate sustainability movement to the next level,” was the perfect place for Bergh to showcase his company’s fashionable take on living an eco-friendly lifestyle: “We are the ultimate in sustainable apparel,” Bergh said. “If you buy [our jeans] they will last a lot longer than most people’s waistlines will.”

Berg is making good on his advice, as he hasn’t washed his own jeans in over a year. While his statement is making waves, in reality, the company has been living up to such practices since 2011. According to the New York Times, Levi’s began “featuring stone-washed denim smoothed with rocks but…

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